CATEGORY

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3

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Concept

Individual has a clear picture of what he/she is trying to achieve. Can describe what he/she is trying to do and generally how his/her work will contribute to the final product.

Individual has a fairly clear picture of what he/she is trying to achieve. Can describe what he/she is trying to do overall but has trouble describing how his/her work will contribute to the final product.

Individual has brainstormed his/her concept, but no clear focus has emerged. He/she may describe the goals/final product differently.

Individual has spent little effort on brainstorming and refining a concept. He/she is unclear on the goals and the way to reach them.

Storyboard

Storyboard is complete with sketches for each scene, detailed notes on titles, transitions, special effects, sound, etc. Storyboard reflects outstanding planning and organization for the visuals in the video.

Storyboard is relatively complete with sketches for most scenes, and notes on titles, transitions, special effects, sound, etc. Storyboard reflects effective planning and organization for the visuals in the video.

Storyboard has glaring omissions in scene planning. There are some sketches, and notes on titles, transitions, special effects, sound, etc. Storyboard reflects attempts at planning and organization for the visuals in the video.

Storyboard is not done or is so incomplete that it could not be used even as a general guide. Storyboard reflects very little planning of the visuals.

Equipment Preparation

All necesary equipment/supplies are located and scheduled well in advance. All equipment (sound, light, video) is checked the day before the shoot to ensure it is operational. A backup plan is developed to cover possible problems with power, light, etc.

All necesary equipment/supplies are located and scheduled a few days in advance. All equipment (sound, light, video) are checked the day before the shoot to ensure they are operational. A backup plan is developed.

On the day of the shoot, all necesary equipment/supplies are located and checked to ensure they are operational. There may or may not be a backup plan.

Needed supplies/equipment are missing OR were not checked before the shoot.

Lighting Setup

Additional lighting has been used to eliminate shadows and glares. Cameras are set to the appropriate light level.

Additional lighting has been used, but may not be set up optimally. Cameras are set to the appropriate light level.

Cameras are set to appropriate light level, but no additional lighting was used when needed.

Cameras are not set to appropriate light level. Additional lighting may, or may not, be used.

Sound Setup

Microphones are positioned optimally to ensure that important sounds and dialogue are captured. The team has made every attempt to anticipate and filter out unwanted ambient noise in the recording.

Microphones are positioned optimally to ensure that important sounds and dialogue are captured.

At least one microphone (in addition to that on the camera) is used to ensure that dialogue is captured.

Little attention was paid to ensuring quality sound during the shoot.